How it Works

How Your Storefront Comes Together

CustomCraft Branding & Merch works with your organization to develop a merchandise storefront that reflects your brand, your audience, and your goals. We handle the work behind the scenes, from planning and merchandise selection through storefront management and fulfillment.

The Process Is Simple:

1. Understanding Your Organization

CustomCraft starts by learning about your organization, your brand, your audience, and what you want your merchandise program to accomplish. We discuss your needs and goals so the storefront and merchandise offering can be developed around your organization.

2. Selecting the Right Merchandise

CustomCraft works with you to select merchandise that fits your organization, your brand, and the people who will be shopping in your store. Together, we determine which products will be offered through your storefront.

3. Building Your Storefront

CustomCraft creates a professional online storefront using your organization's branding, approved merchandise, and the information gathered during the planning process.

4. Shopping Online

Employees, members, fans, supporters, and other shoppers can browse your storefront, select merchandise, place orders, and pay online.

5. Order Processing & Fulfillment

CustomCraft manages the process from production through fulfillment and delivery once an order is placed. Your organization doesn't have to maintain inventory, package orders, or manage shipping.

6. Ongoing Storefront Management

CustomCraft manages the day-to-day operation of your storefront and works with your organization when merchandise, branding, or other aspects of the store need to be updated.